What is Search Engine Optimisation

What is Search Engine Optimisation?

SEO stands for “search engine optimization.” It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as “organic”) search engine results.

It’s about understanding what people are searching for online, the answers they are seeking, the words they’re using, and the type of content they wish to consume. Knowing the answers to these questions will allow you to connect to the people who are searching online for the solutions you offer.

If knowing your audience’s intent is one side of the SEO coin, delivering it in a way search engine crawlers can find and understand is the other. 

What we Offer

S.E.O. Plugin

We install your choice of plugin. We recommend YOAST or All in One SEO.


Once installed the SEO tool will need to be configured.


Your existing pages will need to be optimised in order to rank.

There is no ‘on size fits all’ the results will be dependent on many factors such as:

  • budget (to purchase advertising)
  • internal page links
  • external page links
  • quality of content
  • media and resulting values


… and many other values, we offer to get you setup correctly and offer advice on the correct format.